BELGIAN MARKET LEAD (LIEGE - BELGIUM) - #49248

THE SCOPE

With more than 30 years of history, Gaming1 is today one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its continuous growth, driven by innovation, is supported by strong local brands and deep market expertise.

As part of this strategy, Gaming1 is looking for two Market Leads to drive the performance of its Belgian brands Circus.be and 777.be

These are highly operational roles, combining business ownership, marketing execution, and cross-functional coordination. Each Market Lead will be responsible for the day-to-day performance of one brand, ensuring alignment with business targets, seasonality, and brand positioning.

You will work closely with the Business Manager, to whom you will report, and act as the key local point of contact for all stakeholders involved in your brand’s performance. These roles require excellent knowledge of the Belgian market, imperative fluency in Flemish, and a strong ability to translate strategy into daily operational execution.

The main objective of the roles is to maximize commercial performance, player engagement, and operational excellence for the Circus BE and 777BE brands, while ensuring a consistent, compliant, and high-quality brand experience.

YOUR ROLE

As Market Lead for Circus.be or 777.be, you will:

• Ensure daily business performance control across Casino and Sports, monitoring KPIs, trends, seasonality, and reporting to the Business Manager
• Define and manage the monthly CRM calendar for Casino & Sports, overseeing the daily execution and evaluation of all CRM and VIP campaigns
• Define internal and external technical needs required to execute profitable CRM campaigns
• Align weekly with the Acquisition team to ensure strong performance and strict budget control
• Monitor gaming activity and player behavior to identify trends and opportunities, collaborating closely with the Casino team on games and vertical positioning
• Manage relationships with game providers to secure exclusive games and negotiate optimal promotional agreements
• Lead daily operational meetings with local stakeholders to guarantee operational efficiency
• Collaborate with cross-functional teams (Marketing, Compliance, Customer Service) to enhance operational efficiency and customer satisfaction
• Build strong connections with land-based operations and international sponsorships to support CRM and brand initiatives
• Act as partial P&L owner for your assigned brand
• Define the tone and strategy of player communications, ensuring full alignment with brand guidelines
• Oversee promotional campaigns aimed at increasing high-value player engagement and retention, ensuring execution by the VIP Management team

YOUR PROFILE

• You have a Bachelor’s or Master’s degree in business or marketing
• You have a proven experience in a market, commercial, or operational role within gaming, betting, e-commerce, or a highly regulated digital environment
• Your are highly operational, hands-on, and comfortable managing day-to-day performance
• You have strong analytical skills and is confident working with KPIs, trends, and performance reporting
• You have experience with CRM, promotions, and player lifecycle management
• You are comfortable coordinating multiple stakeholders and working cross-functionally
• You have strong negotiation skills and experience dealing with external partners or suppliers
• You have a solid understanding of player behavior, retention mechanics, and value segmentation
• You are fluent in Flemish (spoken and written) and in English. French is a plus.
• You have a strong understanding of the Belgian market and player expectations.

At Gaming1, we understand that a new role can also mean a new chapter in life. That’s why we are open to supporting relocation costs depending on the candidate’s profile, situation and location. All applications will be handled with the utmost confidentiality throughout the recruitment and selection process.

What We Offer

As well as having a unique experience - centered around our values of pleasure, team spirit, performance, boldness and integrity - alongside 1.600 employees around the world, we offer:

• the opportunity to contribute to the international development of a family company from Liège
• the chance to take part in a human and entrepreneurial adventure within a solid group
• a friendly work environment that is adapted to reaching optimal performance
• leadership by talents, values, trust and autonomy
• the opportunity to progress and specialize with our internal mobility system
• a competitive salary package with several perks
• The possibility to work remotely up to 50% for a good work-life balance